Jingjing Chen specializes in crisis communications and strategic branding. She has held management positions in multi-national and Chinese companies for over 20 years. She was the first Chinese head of communications for BBC Studios Asia; Executive Producer for the CTV English channel (completing more than 800 in-depth interview programmes); General Manager of Brand for ONEWO in Guangzhou, China Vanke property investment - leading the brand upgrade and crisis control before listing and Head of Brand for EF Education First.
Jingjing has more than 2,000 media connections across Asia and has established a crisis management system involving up to 200,000 employees and tens of millions of customer groups, handled more than 2,000 public issues/crises, completed crisis training for more than 3,000 people, and helped a leading e-commerce company to survive vicious social media attacks lasting for 2 years.
As an independent consultant, she also conducted management team crisis communication training for domestic and foreign big names such as Hong Kong Air Cargo, China Development Research Foundation, Dehong International Chinese School and Jomoo Group.
She obtained an EMBA degree from Tsinghua University in 2023; and an MBA degree from Oxford University in 2007, with the honor of Chevening Scholarship Scholar, and China Oxford Scholarship Scholar.
Jingjing is based in Beijing.
